Henry Ford Museum
driven to win
This permanent exhibit celebrating the history of auto racing in America is 25,000 square feet of pure delight for racing fans. But our mission is to engage all visitors, so we devised 23 unique media experiences to help everyone find (or deepen) their own connection to racing–because engaging a diverse audience is where our creative rubber hits the road.
concept development
motion graphics
experience design
software development
Find Your Role
This interactive quiz opens the door to all the ways someone can be part of auto racing. Visitors answer a randomized series of lighthearted questions (à la Buzzfeed mini quizzes) and, based on their answers, get assigned one of the many race-day roles–from announcers to pit crew.
Pit Crew Spotlight
Brehanna Daniels, NASCAR’s first female African American pit crew member, was recruited for the team because of her athleticism. We spotlight her story to show the unexpected connection between sports and racing.
Leaderboard
The whole world gets caught up in the thrill of auto racing. This curated feed transmits that energy to the gallery by broadcasting real-time racing-related tweets while a count-down clock builds anticipation for the next big race. The feed also delivers of-the-moment content without adding work for curators.
Accelerate into the world of racing
Awards
muse awardS: SILVER
Experiential & Immersivemuse awardS: GOLD
Experiential & Immersive