Visitors are plunged into the high-speed and noisy world of American racing with interactives, projection pieces, and archival and contemporary video.
Museum-goers learn about the diverse parts to be played on a racetrack by taking a lighthearted “Find Your Role” Quiz. They receive their placement (from drivers to pit crew members to announcers) and a quote from an industry professional who shares their role.
Archival video and custom audio tell the history of racing in America through the voices of key figures over recent decades.
- Wing Fong, Director of Experience Design, Henry Ford Museum
SPORTS CAR PERFORMANCE CENTER
The Virtual Design Interactive invites guests to modify vehicle design components and explore the differences between race cars and other road vehicles.
This six-foot touch monitor highlights contemporary racing, where museum-goers can read up on auto news, watch brief clips, and immerse themselves in what’s happening on the racetrack at every moment—including a clock counting down to the next major race.
Visitors spin a rotating globe to read real-time racing-related tweets from a curated selection.