ACCELERATE INTO THE WORLD OF RACING

Driven to Win

THE HENRY FORD MUSEUM

We developed 23 unique media experiences for a permanent exhibit at The Henry Ford Museum, celebrating the rich history of the racetrack, the cars, and the people who drive them.

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Visitors are plunged into the high-speed and noisy world of American racing with interactives, projection pieces, and archival and contemporary video.

Textural Entrance Projections

Videos playing across a 50-foot banner give visitors a glimpse of what’s to come—with fiery engines, smoking tires, and sweeping views of race cars on curvy tracks.

Interactive Quiz

“Find Your Role”

Museum-goers learn about the diverse parts to be played on a racetrack by taking a lighthearted “Find Your Role” Quiz. They receive their placement (from drivers to pit crew members to announcers) and a quote from an industry professional who shares their role.

ARCHIVAL VIDEO

Perspectives

Archival video and custom audio tell the history of racing in America through the voices of key figures over recent decades.

Take your car to “The Shop”

The Sports Car Performance Center (or “The Shop”) is a fully-immersive dive into the design, fabrication, and performance of the Ford 2016 GT, the car that won the Le Mans 24-hour race.

Blue Telescope brought wonderful ideas to the table. Have you thought about this? We’ve found these techniques to work well with people, we have these ideas, we’re excited about this aspect, what do you think?’ It was a partnership.

- Wing Fong, Director of Experience Design, Henry Ford Museum

SPORTS CAR PERFORMANCE CENTER

Virtual Design Interactive

The Virtual Design Interactive invites guests to modify vehicle design components and explore the differences between race cars and other road vehicles.

SPORTS CAR PERFORMANCE CENTER

Pit Crew Spotlight

Brehanna Daniels, NASCAR’s first female African American pit crew member, talks about the passion and grit needed to be a NASCAR tire changer.

Leaderboard

This six-foot touch monitor highlights contemporary racing, where museum-goers can read up on auto news, watch brief clips, and immerse themselves in what’s happening on the racetrack at every moment—including a clock counting down to the next major race.

Visitors spin a rotating globe to read real-time racing-related tweets from a curated selection.