Capabilities
UX Design
Visual Design
Concept Development
Software Development

Ipsen Biopharmaceuticals needed a reliable way to train healthcare professionals to administer their medications, which are delivered via precise injections to highly sensitive sites on the head and neck. We created a first-of-its-kind, high-tech, interactive injection simulator that facilitates hands-on learning and is a novel brand engagement tool for medical conferences, medical schools, and in-office settings.
These simulators help physicians and other medical staff improve their accuracy, consistency, and confidence when administering Ipsen’s injectable medications. Users inject a life-sized mannequin bust with a custom syringe that precisely tracks positioning and dosage. An adjacent digital display shows a 3-D view of the musculature, the syringe’s placement and depth, and can alert practitioners when they’ve hit their target or entered a danger zone.

The AR version of the simulator uses a custom, touch-sensitive syringe that interfaces with a tablet to guide practitioners with the same precise placement and dosing information as the mannequin model. AR technology lets users “practice” on actual bodies by revealing internal musculature and vascular structures.




