Mixing content
should be as easy as
mixing a cocktail.

Billboard Onboard System

Holland America Line

The Billboard Onboard Lounge is one of the most popular live music and entertainment venues onboard the Holland America fleet of cruise ships. When they asked if Blue Telescope could create hundreds of unique music videos, we deployed our ARC custom content management system to generate these automatically and allow the audience to participate with fun music trivia facts.

As live performers entertain guests behind dueling grand pianos, synchronized screens display stylized Billboard Onboard logos, photos and information about the recording artists whose work is performed live, and facts about Billboard Magazine’s chart history and mission.

Blue Telescope’s ARC system enables both the live show and the trivia challenge to be easily editable by crew members.

When performers are not on stage, a trivia challenge engages passengers with questions about their favorite musical artists.