A content hub
for all seasons.

Digital Towers & Table


SAP Regulated Industries needed a personalized way to greet visitors. Blue Telescope worked with SAP to curate existing assets and provide a more human approach, using custom content, welcoming guests with targeted and deeply relevant interactions.

Three digital towers run ambient environmental visuals including animation, branded content, photography, and video elements. The towers are networked together and operate as a complete content delivery system. This allows SAP the flexibility to leverage them as one cohesive element in the space, or as three distinctly different elements as needed.

For a deeper dive, visitors use the SAP touch table to explore a world of key case studies, partners, and physical locations.

Visitors can tap any state to reveal a high-tech dashboard of SAP's presence in the state: number of SAP employees, customers, partners, investors, and other key statistics. They can also send resources of interest directly to their email address in real-time.

Both the towers and the touch table run on a custom content management system designed to be easily editable by SAP stakeholders. This allows SAP to add videos, photos, and logos, customize on-screen copy, and input other key details without additional programming required.


  • Communicator Award
    Video Non-Traditional (Silver)
  • Summit Creative Award
    Display/Trade Show / Exhibit/POP (Silver)

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