T-Mobile for Business
Executive Briefing Center
Capabilities
Hardware and software integration
RFID and sensor programming
Data visualization
Custom digital graphics
Light and sound integration
Custom CMS
T-Mobile for Business wanted to reimagine their Bellevue, WA executive briefing center to better connect their enterprise clients with targeted solutions. Our immersive interactives take visitors on a journey through clear, value-added use cases that communicate the many ways T-Mobile for Business helps companies grow, innovate, and optimize.
Digital Twin
Data is everywhere. And it can be used in almost limitless ways. The Digital Twin presents actual examples of data at work throughout the briefing center to turn these big, abstract concepts into tangible solutions that drive business outcomes for T-Mobile for Business customers.
The Digital Twin is displayed on a custom pair of connected screens that give dimension and weight to the invisible movement of data. Bespoke motion graphics align with live feeds from IoT building sensors to display real-time data alongside relevant business insights to reveal the many ways data can help companies optimize and streamline decision making.
Welcome Table
Rather than sorting content by vertical, this dynamic tool guides customers to the use cases most relevant to their business, business model, challenges, and desired outcomes. This sophisticated approach yields a personalized journey through the briefing center that builds trust by making customers feel seen and understood.
In tandem with directional lighting cues, the table points guests to key story moments throughout the space. We developed a detailed content strategy to support the organization of information and collaborated with multiple experience design firms to ensure alignment across the user journey.
